About Me

The person I am

Marketing Technologist and Account-Based Marketing Practitioner.

The early start of my college and professional life was in Telecommunication Engineering. It was fun. I built three successful businesses before I joined the United Nations for a couple of years. And that kicked off my marketing and communications career.

Like any student of life, I was thirsty for more knowledge. I went to school again and got a degree in Public Relations and Advertising. It fueled me just enough to start connecting the dots. But I needed more. I interned at a bank, an ad agency, and at a local tourism board. I went for a Masters degree in Integrated Marketing Communications. I spent a great deal of time studying Mobile Applications and Branding. I freelanced my way through five years of education. And I walked out strong.

Now, I run the marketing department at a Sales and Marketing firm. Today, I get to innovate, create, and change. I design how the different marketing technologies can talk to each other in a way, that if you listen closely, you can hear a nice melody. I create marketing assets that simplify the buyers’ journey and paint a new picture of User Acquisition for clients. I change “the way we always do things” and sculpt a new, scalable, data-driven process.

Just like anyone, my life can be boring or really interesting, depending on your perspective. You read simple highlights of it just now. If you want the details, contact me. I am more than happy to share more.

Contact me

Skills & Fluency

Account-Based Marketing

Engagio
Terminus
Triblio

Marketing Automation

Marketo
Pardot
Hubspot
Act-On

Sales Technology

Salesforce
Outreach.io

Ad Technology

AdRoll
Choozle
Google AdWords

Design Software

Adobe Creative Suite

Work Experience

Nov. 2016 - Present
Marketing Operations Manager
Grand Rounds
Jan. 2015 - Nov. 2016
Sr. Director of Digital Marketing
Inside Sales Team
Account-Based Marketing Campaigns
Adobe Sign
Design strategy, manage project, and execute campaigns.
Account-Based Marketing Campaigns
Cherwell Software
Design strategy, manage project, and execute campaigns.
Account-Based Marketing Consultation
Quri
Consult for Marketo implementation, digital strategy, and ABM Technologies.
Digital Marketing
SilverCloud Inc
Design and execute Email Marketing campaigns and consult for Pardot implementation.
Digital Marketing
Jobaline
Designed and executed Demand Generation campaigns, and implemented a Marketo instance
Demand Generation
DiscoverOrg
Design and execute Email Marketing campaigns
Demand Generation
Cleveland Golf
Design and execute Demand Generation Campaigns
Other Brands
Contact me for more details

Languages

English
Arabic
HTML/CSS
Javascript/jQuery
French

Education

May 2016
Marketo Certified Expert
Marketo | San Mateo, CA
August 2011 - May 2013
M.Sc. Communication And Leadership
Integrated Marketing Communication
Effectiveness of Mobile Apps on Brand Attitude
Canisius College | Buffalo, NY
August 2008 - May 2011
B.A. Communication Studies
Advertising and Public Relations Focus
Certificate in Integrated Marketing Communication
Canisius College | Buffalo, NY
September 2006 - July 2008
Telecommunication Engineering
Arab International University | Damascus, Syria
September 2003 - July 2006
Telecommunication Engineering
AlNahrain University | Baghdad, Iraq

Hobbies & Interests

  • Golf
  • DJing
  • Electronics
  • Photography
  • Watching Ads for fun