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Small to Mid-size Businesses in the Programmatic World

07 Nov, 2014

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Small to Mid-size Businesses in the Programmatic World

Programmatic Ads is leveling the playing field for all-sized businesses.

Search has been a rescue ring, so to speak, for small to mid-size businesses (SMB) when they start looking for digital advertising options. Read more

$Programmatic Advertising – The Simple Math$

29 Oct, 2014

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Programmatic Advertising – The Simple Math

Reasserting that better targets get better ROI

It was targeting in Programmatic Ads that first caught my attention. It does serve a very narrow and precise target to marketers and advertisers, which is incredibly important. But we all know that Read more

Programmatic Advertising: The New Behemoth in AdTown

23 Oct, 2014

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Programmatic Advertising: The New Behemoth in AdTown

I have recently became certified in Google AdWords, with my focus directed towards display ads. It is quite impressive how the bidding process goes and how your display ad ranks. But just when I thought I had a good grip on digital advertising, something new started catching my attention: Programmatic Ads.
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