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Patagonia Goes Full Chipotle in This Intense Animation About Goose Down 'What the pluck?'

You'll never think about down jackets or Blue Oyster Cult the same way again after watching Patagonia's darkly informative new video set to the tune of "Don't Fear the Reaper."

In the rather Chipotle-esque clip, we follow the journey of a naive young goose who's trying to enjoy some time on the ski slopes when a brush with the Grim Reaper turns his whole day upside down. The jacket-clad goose (don't overthink it) sees each step of how down feathers are harvested. As you can guess, it's not super fun for the geese involved.

Patagonia is using the video to announce its new commitment to only using "100% traceable down." That means the brand tracks its suppliers from hatch to harvest, ensuring that feathers are never plucked from live birds.

Much like Chipotle, the Omnivore's Dilemma morality here stops quite a bit short of PETA standards. The geese plucked by Patagonia are, of course, killed in the process, with most of their bodies being used for food:

"Only birds raised for their meat under strict non force-fed, non live-plucked requirements are slaughtered here. Following the Traceable Down Standard, slaughterhouses observe best practices for animal welfare including the transportation, holding and slaughtering of birds."

In usual Patagonia style, the transparency-obsessed company has an exhaustive timeline showing how it reached the 100% traceable down milestone.

So now you can at least rest assured that your Patagonia jacket was made from humanely butchered animals who weren't flayed alive or force-fed. But that cartoon goose wearing the byproduct of his dead brethren is still a bit of monster.

October 29, 2014, 8:46 PM EDT

Anti-Gun Ads Use Real Mass Shootings and Bloody Visuals in Attempt to Sway Voters Faulting politicians, and those who elected them

These ads for the Coalition to Stop Gun Violence must rank among the most unnervingly visual—and potentially polarizing—this category has ever produced. And that's really saying something.

A somber soundtrack and director Mark Pellington's moody color palette build an atmosphere of extreme foreboding in these videos created by by Saatchi & Saatchi Wellness and production house Wondros. In one spot, a middle-aged man reads newspaper coverage of the Aurora, Colo., theater massacre. Another shows young people learning of the Virginia Tech killings via their mobile phones.

In each ad, a voiceover begins, "You did not buy the guns. You did not load the bullets. You did not empty the chamber. But you voted. You voted for politicians that refused to support common-sense gun laws. Vote only for candidates who would fight to reduce gun violence."

What do we see on screen during this narration? Let's just call it a blunt visual metaphor that's sure to rankle the coalition's opposition and generate lots of attention for the cause.

Ultimately, I'm not sure this approach succeeds, despite the fierce sincerity of its message. The intended audience could feel unfairly guilt-tripped, and many viewers, regardless of their position on guns, might find the imagery heavy-handed.

October 29, 2014, 7:01 PM EDT

HP Celebrates Human Hands in This Ad for Its Wild New 3-D Touch Computer Sprout blends virtual and physical

We rely on our hands to get us through our various daily projects, whether it's typing on a computer, creating works of art or instructing others to follow a plan. Now, HP wants us to use the power of our paws in the digital space.

HP's Sprout is a new immersive computing platform that scans and senses objects in proximity of the device to allow people to create in real-time 3-D. In simpler words, you can put things directly on the touch mat and, thanks to a projector above, wave your hands around to virtually mold the design you want on the screen. As the ad shows, that includes spilling coffee beans on the flat surface to get that effortlessly strewn artistic look.

Watch the ad below, and then give your hands a pat on the back for all the work they do.

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October 29, 2014, 2:29 PM EDT

One Woman and Her GoPro Reveal the True Nature of Street Harassment You'll be shocked, or maybe you won't

If you're a woman, this video is not going to be that enlightening.

It documents some of the creepier instances of verbal harassment—from more than 100 total—that a woman received during 10 hours of silent walking around New York City. You know, the typical stuff that happens to you as a women when you decide to go anywhere alone. It even captures one super-creepy dude who walks alongside her in silence for long enough that we start to worry about her safety.

Oh, I could tell you stories. Every woman I know could tell you stories. We could tell you that it doesn't matter what you wear. In this video, Shoshana Roberts is wearing jeans and a T-shirt. It doesn't matter if you try not to look at anybody or get your best bitch face on. As you can see, Roberts doesn't attempt to draw attention in any way. And it doesn't make you feel complimented. It makes you wonder if they're going to take it any further—a little butt pat, a gentle grab, all-out sexual assault?

By the end, Roberts looks exhausted, anxious and fed up. But of course, she'll get to go through it all again the next time she walks out the door.

Rob Bliss Creative made the video for Hollaback!, an organization committed to ending street harassment by documenting and exposing the harassers. And boy, is there a lot to document. And it turns out Roberts has since been hit with a slew of online rape threats, and Hollaback! is filling police reports on her behalf.

That's not too surprising, because harassment doesn't stop in the street. From doxxing or swatting women to sending unsolicited dick pics to your Tinder matches, the Internet has given users more ways to threaten, harass and otherwise scare the pants off people for their own personal satisfaction.

If you want to help, you can document your own experiences with Hollaback! Or let people you know who promote street harassment know that it's not OK. Seriously, it's not OK.

October 29, 2014, 1:50 PM EDT

Peeps Do Their Best to Get Scary for Halloween The dark side of the cute Easter candy

More sweet. Less scary. That's the promotional campaign, not the ingredient list.

The perennial Easter favorite Peeps continue to try to become a year-round candy with these "peepified" illustrations for Halloween. The simple, colorful drawings are part of an ongoing campaign dubbed "Every Day Is a Holiday," launched earlier this year to introduce Peeps Minis, diminutive flavored versions of the original chicks. (They're less than half the size of the flagship product, and come in bags, not the traditional cellophane-front flat boxes).

The airy sugar dumplings, made by confectioner Just Born, haul in an estimated 70 percent of their business at Easter and only a fraction on other holidays like Christmas and Valentine's Day. There are ghost and pumpkin Peeps on shelves now, but they've never moved as briskly as springtime's puffy chicks and bunnies.

The campaign for Peeps Minis, from New York ad agency The Terri & Sandi Solution, has included digital images on Facebook, Twitter and Instagram, with Peeps-centric drawings for obscure holidays like Mutt's Day, Make Someone Laugh Day and National Singing Telegram Day. Fifteen-second TV ads celebrate National Take Your Pants for a Walk Day, Bubble Wrap Appreciation Day and other "holidays." (Go ahead, Google them).

And about those ingredients: mainly sugar, corn syrup and gelatin. Boo!

October 29, 2014, 1:04 PM EDT

Chrysler Celebrates Being American by Making You Think It's German or Japanese The outside-in approach

How do you sell American cars in 2014? By tricking people into first thinking your goods are Japanese or German.

Chrysler is launching a tongue-in-cheek campaign for its 200 model with TV ads featuring voiceovers that start in foreign languages, touting qualities commonly associated with cars built outside the U.S. Then, the narrators register faux shock that the car cruising across the screen is, in fact, a Chrysler. Reliability and performance are now "American things," the ads explain, in a bid to quickly to throw the brand's past self under the bus.

Created with agency Wieden + Kennedy in Portland, Ore., the spots also feature scenery meant to cue foreign settings, like cherry blossoms and koi ponds for Japan (actually shot in Detroit) and a knockoff Autobahn for Germany (shot in Seattle). Chrysler is also promising a Swedish version focused on safety (filmed in San Francisco and Seattle).

They're branded with the tagline "America's Import," also slapped on the Bob Dylan Super Bowl ad from earlier this year. It's a more explicitly patriotic evolution of the "Imported from Detroit" tagline introduced by Eminem's ad for Chrysler during the 2012 Super Bowl, and reinforced by Clint Eastwood's halftime ad the following year.

But since it's apparently going for a mix of laughs and puffed-up American pride, it's really a shame there's no Anchorman movie about to come out—then the company could ride Ron Burgundy's coattails again.

Credits below.

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October 29, 2014, 11:45 AM EDT

NFL Players Say 'No More' to Domestic Violence and Sexual Assault in Powerful PSAs Addressing the league's crisis

Nearly two dozen current and former National Football League stars appear in powerful new PSAs condemning domestic violence and sexual abuse.

They look straight into the camera as they say "No more" to excuses and rationalizations that perpetuate the problem. These include "Boys will be boys," "He just has a temper," "Why doesn't she just leave?" and "She was asking for it."

New York Giants quarterback Eli Manning bookends a 60-second clip, which also features league exec Troy Vincent and Pittsburgh Steelers star William Gay, both of whom have suffered abuse tragedies in their lives. The work was developed by Y&R and produced by Viacom and the Joyful Heart Foundation. The latter's founder and president, actress Mariska Hargitay, was among the spots' directors.

"This is a monumental step toward change," Hargitay tells USA Today. "If badass NFL heroes are coming forward to talk about these issues, I guarantee you it is going to give inspiration and permission to young boys to step up in a new way. Love in a new way, protect in a new way, and to be a man in a new way."

The NFL, plagued by scandals involving Ray Rice, Adrian Peterson and others, is donating $3 million a week in air time for the PSAs. The player spots broke during last week's Thursday Night Football telecast on CBS. "No More" spots featuring celebrities like Courteney Cox, Amy Poehler and Ice-T broke a month ago.

The campaign's plain talk is compelling, and so is its stark visual style. Against a plain white background, the players establish an instant connection with viewers. That makes it hard to look away when the subjects challenge us to face tough issues and do the right thing.

October 29, 2014, 11:05 AM EDT

This Is Hands Down the Most Messed-Up Halloween Ad You'll See This Year Vytautas returns with a vengeance

You remember Vytautas Mineral Water. The Lithuanian water brand was the subject of the single craziest commercial of 2012—a spec ad from director Tadas Vidmantas that the client ended up loving and tacitly endorsing. (It ended up hiring Vidmantas to do ads in a similar lunatic style.)

Well, now Vidmantas is back with a Halloween spot for Vytautas. And it's completely sick and twisted. Check it out below, and watch out for flying nurse buttons. (And yes, this is a real ad, not spec—a tamer version has even been cut for Lithuanian television.)

Credits are also below, and after that, the classic "It's Earth's Juice" ad from 2012.

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October 29, 2014, 10:36 AM EDT

McDonald's Gets Truly Supersized With a Pop-Up Store Shaped Like a Giant Lunchbox For here and to go

Adorned with awesome characters and packed with a homemade lunch and a note from your mom or dad—there aren't too many things that spark nostalgia quite like a lunchbox. It reminds you of when life was simple, when you just had to finish your homework and make sure your shoes were on the right feet.

Well, McDonald's (that's Macca's to Australians) and DDB Australia wanted to remind us of that feeling—by assembling a pop-up restaurant in the shape of a giant lunchbox.

The store, built to celebrate the a new rump-steak wrap on the McDonald's menu, will surely stand out in the crowd of plain old not-shaped-like-childlike-object restaurants. It's touring major Australian cities, including Perth, Adelaide, Sydney and Melbourne.

Have a closer look below at the store being built—and, if you're into it, the wrap too.

Via Neatorama.

October 28, 2014, 11:33 AM EDT

Trulia Terrifies Home Buyers With a Haunted Open House for Halloween Plus, an infographic on what really scares people about real estate

Real-estate companies love haunted-house pranks. We saw it earlier this year with this gotcha video from Denmark. And now, digital realtor Trulia is embracing scare tactics with its own hidden-camera prank for Halloween.

Trulia, with help from Olson Engage, held a haunted open house—inviting people in to see a property that was rigged to mimic paranormal activity. Check out the video below to see the amusing reactions—capped off by the sudden appearance of a dead grandma in a bed. (This place won't be on House Hunters anytime soon.)

Trulia has done a few other things for Halloween this year, including updating the local maps on its website to show the most likely spots to find zombies, vampires and ghosts (using its existing data on things like cemeteries). It also created the "Housing Scare Report" infographic below, which shows, among other data, the kinds of things that scare people off from buying particular houses—like having "666" in the address or knowing about a previous death in the home.

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October 28, 2014, 10:28 AM EDT

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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